Your competitors already know who owns their category in Central America. Do you?

Real field data. Instant download. Central America decoded

Market intelligence in hours, not months. Brand data in dollars, not tens of thousands.

Real field data. Instant download. Central America decoded.

300 real consumer interviews. One instant download. One smarter market entry decision.

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Why GLADIUS?

GLADIUS is the only premium platform that provides on-demand MarketBriefs based on primary consumer research across Central America to help companies in their decision-making process whether to invest or expand operations in the region.

Primary Research You Can Trust

Built for executives, investors, and business leaders who need reliable market intelligence to make faster and smarter decisions.

Every GLADIUS MarketBrief is based on 300 real consumer interviews conducted through a standardized research methodology. By collecting data directly from consumers.

Choose the Report That Fits Your Needs

MarketBriefs
Included Metrics
Express 300
US $1,499
Extended 300
US $2,999
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Sample size: n=300
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Top of Mind (TOM)
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Total Brand Awareness
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Preferred Brand
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Last Purchased Brand
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Category & Brand KSAs
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Perceived Brand Quality
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Importance–Performance Analysis(IPA)
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Market Size Indicators
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Opportunities & Barriers of Entry
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Interactive Results Dashboard
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PDF Results Report

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Immediate Insights. Smarter Decisions.

Unlock the full picture. Download your MarketBrief now.

Explore our latest MarketBriefs

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Food and Drinks – El Salvador

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Offers a quantitative and exploratory snapshot of brand positioning, consumer preferences, and purchasing habits

Express 300
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Personal Care & Beauty – Guatemala

Personal Care

Provides a quantitative and exploratory snapshot of brand positioning, consumer preferences, and purchasing habits…

Express 300
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Fashion Retail and Footwear – Costa Rica

Fashion and Shoes

Fashion Retail and Footwear (Costa Rica) offers a quantitative and exploratory snapshot of brand positioning…

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Extended 300

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How Every MarketBrief Is Created

A visual timeline works best here.

Research Design

Every study begins by defining:

  • Select country
  • Select Target category
  • Design questionary structure

This ensures consistency across all MarketBriefs.

Questionnary Development:

Our research team designs standardized questionnaires to capture:

  • Top of Mind (TOM)
  • Total Brand Awareness
  • Preferred Brand
  • Last Purchased Brand (Brand Share)
  • Category & Brand KSAs
  • Perceived Brand Quality
  • Importance-Performance Analysis

On-field data collection

The survey is distributed through proprietary consumer panels, including GLADIUS' own.

Sample Collection

Each MarketBrief is based on:

  • 300 completed interviews
  • One country
  • One product category
  • One standardized methodology

Fieldwork closes automatically once the required number of valid responses has been reached.

Quality Control

Before any analysis begins, every response goes through multiple validation filters, including:

  • Respondent screening
  • Duplicate detection
  • Response consistency checks
  • Speed validation
  • Straight-lining detection

Only validated interviews are included in the final dataset.

Data Analysis

  • Survey data is read and analyzed by our analysts, AI-assisted.
  • The Market Size Indicators and Opportunities & Barriers of Entry .

Report Publication

EXPRESS 300: The final MarketBrief is produced in PDF format and made available for immediate download through the GLADIUS Marketplace. Once payment is confirmed, access is granted instantly — no waiting, no intermediaries."

EXTENDED 300: The final MarketBrief is delivered in two formats: a PDF executive report and an Interactive Results Dashboard, both available for immediate download through the GLADIUS Marketplace. Once payment is confirmed, access is granted instantly — no waiting, no intermediaries.